External
Brand engagement between a brand and its consumers/potential consumers is a key objective of a brand marketing effort.
In general, the ways a brand connects to its consumer is via a range of "touchpoints" -- that is, a sequence or list of potential ways the brand makes contact with the individual. Examples include retail environments, advertising, word of mouth, online, and the product/service itself.
Read more about this topic: Brand Engagement
Famous quotes containing the word external:
“The ideal of brotherhood of man, the building of the Just City, is one that cannot be discarded without lifelong feelings of disappointment and loss. But, if we are to live in the real world, discard it we must. Its very nobility makes the results of its breakdown doubly horrifying, and it breaks down, as it always will, not by some external agency but because it cannot work.”
—Kingsley Amis (1922–1995)
“My grief lies all within,
And these external manners of laments
Are merely shadows to the unseen grief
That swells with silence in the tortured soul.
There lies the substance.”
—William Shakespeare (1564–1616)
“It can be fairly argued that the highest priority for mankind is to save itself from extinction. However, it can also be argued that a society that neglects its children and robs them of their human potential can extinguish itself without an external enemy.”
—Selma Fraiberg (20th century)