External
Brand engagement between a brand and its consumers/potential consumers is a key objective of a brand marketing effort.
In general, the ways a brand connects to its consumer is via a range of "touchpoints" -- that is, a sequence or list of potential ways the brand makes contact with the individual. Examples include retail environments, advertising, word of mouth, online, and the product/service itself.
Read more about this topic: Brand Engagement
Famous quotes containing the word external:
“It can be fairly argued that the highest priority for mankind is to save itself from extinction. However, it can also be argued that a society that neglects its children and robs them of their human potential can extinguish itself without an external enemy.”
—Selma Fraiberg (20th century)
“The manifestation of poetry in external life is formal perfection. True sentiment grows within, and art must represent internal phenomena externally.”
—Franz Grillparzer (1791–1872)
“All violent feelings have the same effect. They produce in us a falseness in all our impressions of external things, which I would generally characterize as the “pathetic fallacy.””
—John Ruskin (1819–1900)