External
Brand engagement between a brand and its consumers/potential consumers is a key objective of a brand marketing effort.
In general, the ways a brand connects to its consumer is via a range of "touchpoints" -- that is, a sequence or list of potential ways the brand makes contact with the individual. Examples include retail environments, advertising, word of mouth, online, and the product/service itself.
Read more about this topic: Brand Engagement
Famous quotes containing the word external:
“Given that external reality is a fiction, the writer’s role is almost superfluous. He does not need to invent the fiction because it is already there.”
—J.G. (James Graham)
“Nature predominates over the human will in all works of even the fine arts, in all that respects their material and external circumstances. Nature paints the best part of the picture, carves the best of the statue, builds the best part of the house, and speaks the best part of the oration.”
—Ralph Waldo Emerson (1803–1882)
“Truth in philosophy means that concept and external reality correspond.”
—Georg Wilhelm Friedrich Hegel (1770–1831)