External
Brand engagement between a brand and its consumers/potential consumers is a key objective of a brand marketing effort.
In general, the ways a brand connects to its consumer is via a range of "touchpoints" -- that is, a sequence or list of potential ways the brand makes contact with the individual. Examples include retail environments, advertising, word of mouth, online, and the product/service itself.
Read more about this topic: Brand Engagement
Famous quotes containing the word external:
“A tempest cracked on the theatre. Quickly,
The wind beat in the roof and half the walls.
The ruin stood still in an external world.
It had been real. It was something overseas
That I remembered, something that I remembered
Overseas, that stood in an external world.”
—Wallace Stevens (1879–1955)
“My grief lies all within,
And these external manners of laments
Are merely shadows to the unseen grief
That swells with silence in the tortured soul.
There lies the substance.”
—William Shakespeare (1564–1616)
“Language disguises the thought; so that from the external form of the clothes one cannot infer the form of the thought they clothe, because the external form of the clothes is constructed with quite another object than to let the form of the body be recognized.”
—Ludwig Wittgenstein (1889–1951)