History
Brammo Motorsports began in Craig Bramscher's garage after he visited several Ferrari and Lamborghini dealerships in Hollywood and Los Angeles, California, looking for a supercar that he could comfortably sit in. Bramscher, who was a football player at his high school, Shawnee Mission South, is 6 ft 3 in (1.91 m) tall but has described himself as "long-waisted, so I sit like I'm 6 ft 6 in (1.98 m) tall." Bramscher set out to design and build a car comparable to the McLaren Formula 1 car, but which would comfortably accommodate a 6 ft 8 in (2.03 m) tall person weighing 300 lb (140 kg). On September 4, 2002, he registered the name "Brammo Motorsports" with the state of Oregon.
Brammo began importing the Ultima Can Am in an attempt to understand at a basic level the components, tools, and processes needed to manufacture a complete vehicle. The company continued to import the cars from Ultima in component form, assemble them, and sell them to customers. Customers were offered “build journals," which enabled them to watch their vehicle being built in near real-time online.
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—Ralph Waldo Emerson (1803–1882)