Marketing
Brains was the shirt sponsor for the Welsh rugby union team between 2004 and 2010. As French law forbids alcohol sponsorship logos from appearing on rugby jerseys, when the team played in France the branding was changed. In 2005, "Brains" was replaced with "Brawn", in 2007 it was changed to "Brawn Again", and in 2009 it was replaced with "Try Essai", a pun on the invitation to "try SA".
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