Boydell Shakespeare Gallery - Gallery Building

Gallery Building

In June 1788, Boydell and his nephew secured the lease on a site at 52 Pall Mall (51°30′20.5″N 0°8′12″W / 51.505694°N 0.13667°W / 51.505694; -0.13667) to build the gallery and engaged George Dance, then the Clerk of the City Works, as the architect for the project. Pall Mall at that time had a mix of expensive residences and commercial operations, such as bookshops and gentleman's clubs, popular with fashionable London society. The area also contained some less genteel establishments: King's Place (now Pall Mall Place), an alley running to the east and behind Boydell's gallery, was the site of Charlotte Hayes's high-class brothel. Across King's Place, immediately to the east of Boydell's building, 51 Pall Mall had been purchased on 26 February 1787 by George Nicol, bookseller and future husband of Josiah's elder sister, Mary Boydell. As an indication of the changing character of the area, this property had been the home of Goostree's gentleman's club from 1773 to 1787. Begun as a gambling establishment for wealthy young men, it had later become a reformist political club that counted William Pitt and William Wilberforce as members.

Dance's Shakespeare Gallery building had a monumental, neoclassical stone front, and a full-length exhibition hall on the ground floor. Three interconnecting exhibition rooms occupied the upper floor, with a total of more than 4,000 square feet (370 m2) of wall space for displaying pictures. The two-storey façade was not especially large for the street, but its solid classicism had an imposing effect. Some reports describe the exterior as "sheathed in copper".

The lower storey of the façade was dominated by a large, rounded-arched doorway in the centre. The unmoulded arch rested on wide piers, each broken by a narrow window, above which ran a simple cornice. Dance placed a transom across the doorway at the level of the cornice bearing the inscription "Shakespeare Gallery". Below the transom were the main entry doors, with glazed panels and side lights matching the flanking windows. A radial fanlight filled the lunette above the transom. In each of the spandrels to the left and right of the arch, Dance set a carving of a lyre inside a ribboned wreath. Above all this ran a panelled band course dividing the lower storey from the upper.

The upper façade contained paired pilasters on either side, and a thick entablature and triangular pediment. The architect Sir John Soane criticised Dance's combination of slender pilasters and a heavy entablature as a "strange and extravagant absurdity". The capitals topping the pilasters sported volutes in the shape of ammonite fossils. Dance invented this neo-classical feature, which became known as the Ammonite Order, specifically for the gallery. In a recess between the pilasters, Dance placed Thomas Banks's sculpture Shakespeare attended by Painting and Poetry, for which the artist was paid 500 guineas. The sculpture depicted Shakespeare, reclining against a rock, between the Dramatic Muse and the Genius of Painting. Beneath it was a panelled pedestal inscribed with a quotation from Hamlet: "He was a Man, take him for all in all, I shall not look upon his like again".