Bowl Alliance - Demise

Demise

Because the Bowl Alliance failed to include the Pac-10, Big Ten (and the Rose Bowl) and so-called "mid-major" conferences, the Bowl Alliance was reformed just three years after it began. BYU's persistent performance opened the door for mid-major conferences to participate in upper-tier bowls as well. In 1996, despite 18 conference championships in 23 years, one of the winningest records in college football and a #5 ranking in the AP poll, BYU was excluded from a Bowl Alliance bowl and was relegated to the Cotton Bowl beating Kansas State to finish the season 14–1. The Bowl Coalition was also at risk of anti-trust because of the monopoly on the bowls. LaVell Edwards, BYU Coach, testified in Congress at that time about the inherent unfairness in recruiting for teams who were excluded from bowls simply because of conference affiliation. With the pressure of potential Congressional action, the Bowl Alliance reformed into the Bowl Championship Series that not only included the Big Ten and the Pac-10 conference but also cracked open the door to allow the possibility of a "mid-major" team's participation.