Licensed Production
Bovril is also produced in South Africa by the Bokomo division of Pioneer Foods The product range includes a version with chili. The manufacturer also hoped to increase exports (Unilever UK & Ireland Export) to Asian countries such as Malaysia, a primarily Muslim country where the government was becoming restrictive regarding non-halal meat. By changing Bovril to a non-meat base, Unilever hoped to increase sales there, where people enjoy Bovril stirred into porridge.
The removal of beef from the recipe in 2004 was not without criticism, with many complaining that the new variant did not taste the same and had a different mouth feel. Beef extract was eventually reintroduced as a key Bovril ingredient in 2006, after the European Commission lifted its ban on the export of Britain's beef products; it was only at this point that the manufacturer stated explicitly that this had been the main reason for beef's removal.
During the Siege of Ladysmith in the Second Boer War, a Bovril-like paste was unofficially produced from horse meat within the garrison. Nicknamed Chevril (by replacing the Bov (ox) with Chev (horse) in the Bovril name) it was produced by boiling down horse meat or mules to a jelly paste and serving it as a beef tea.
Read more about this topic: Bovril
Famous quotes containing the word production:
“It is part of the educator’s responsibility to see equally to two things: First, that the problem grows out of the conditions of the experience being had in the present, and that it is within the range of the capacity of students; and, secondly, that it is such that it arouses in the learner an active quest for information and for production of new ideas. The new facts and new ideas thus obtained become the ground for further experiences in which new problems are presented.”
—John Dewey (1859–1952)