In Popular Culture
Bovril is served at the Groucho Club and is associated with football culture, being commonly drunk on the terraces from thermos flasks in winter. At Scottish football stadiums, containers such as thermos flasks are banned by law, so Bovril is purchased inside the grounds where it is served in polystyrene or plastic cups.
On the February 20, 2011, episode of Top Gear, James May had Bovril in an urn inside a Claas Dominator combine harvester in Norway, which was converted into a snow plough. Expressing its necessity to the British way of life as he knows it, he stated on the program, "We all know that when it's snowing and it's cold you have Bovril. That's a rule of life."
Scott Westerfeld's Leviathan trilogy features a genetically engineered talking loris that an Ottoman revolutionary names Bovril.
In the Two Fat Ladies episode called "Lunch," Jennifer Paterson is seen ordering a cup of Bovril.
Neil Gaiman and Terry Pratchett's "Good Omens: The Nice and Accurate Prophesies of Agnes Nutter, Witch" contains reference to the broth as the substance in Anathema Device's mug when she is run into by Aziraphale and Crowley.
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Famous quotes containing the words popular culture, popular and/or culture:
“Like other secret lovers, many speak mockingly about popular culture to conceal their passion for it.”
—Mason Cooley (b. 1927)
“If our entertainment culture seems debased and unsatisfying, the hope is that our children will create something of greater worth. But it is as if we expect them to create out of nothing, like God, for the encouragement of creativity is in the popular mind, opposed to instruction. There is little sense that creativity must grow out of tradition, even when it is critical of that tradition, and children are scarcely being given the materials on which their creativity could work”
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“Cynicism makes things worse than they are in that it makes permanent the current condition, leaving us with no hope of transcending it. Idealism refuses to confront reality as it is but overlays it with sentimentality. What cynicism and idealism share in common is an acceptance of reality as it is but with a bad conscience.”
—Richard Stivers, U.S. sociologist, educator. The Culture of Cynicism: American Morality in Decline, ch. 1, Blackwell (1994)