In Popular Culture
Bovril is served at the Groucho Club and is associated with football culture, being commonly drunk on the terraces from thermos flasks in winter. At Scottish football stadiums, containers such as thermos flasks are banned by law, so Bovril is purchased inside the grounds where it is served in polystyrene or plastic cups.
On the February 20, 2011, episode of Top Gear, James May had Bovril in an urn inside a Claas Dominator combine harvester in Norway, which was converted into a snow plough. Expressing its necessity to the British way of life as he knows it, he stated on the program, "We all know that when it's snowing and it's cold you have Bovril. That's a rule of life."
Scott Westerfeld's Leviathan trilogy features a genetically engineered talking loris that an Ottoman revolutionary names Bovril.
In the Two Fat Ladies episode called "Lunch," Jennifer Paterson is seen ordering a cup of Bovril.
Neil Gaiman and Terry Pratchett's "Good Omens: The Nice and Accurate Prophesies of Agnes Nutter, Witch" contains reference to the broth as the substance in Anathema Device's mug when she is run into by Aziraphale and Crowley.
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