Your Cat
Your Cat and Your Dog magazines were both added under license from EMAP in 1999. The magazines were showing a slide in sales and ad revenues since successful launches, and EMAP felt that they were not of a size (or indeed subject matter) that fitted in with their new strategies.
Your Cat was launched in 1994 whereupon it immediately became the top cat title and has held its position ever since. Every practical topic is covered with a down to earth approach to enable readers to learn how to keep their cats safe and healthy. Each month see contribution from top veterinary, behaviour and nutrition experts.
Other titles operating in this market are Cat World, a monthly publication, and Our Cats, a weekly title aimed at the showing side of cat ownership. 2004 marked the tenth anniversary of the Your Cat magazine, it has also seen off a new launch, Cats Today. Following a re-design late in 2005 it has witnessed positive results in terms of circulation that formed a secure foundation to continue the growth still occurring in present day.
Read more about this topic: Bourne Publishing Group
Famous quotes containing the word cat:
“You know, Frank, I’m beginning to get a new perspective on this crawling little animal known as man. Why a dog or a cat or a bird is cleverer than any human. They sense me immediately. But these shrewd detectives of yours—. Take away one of man’s senses and you render him helpless.”
—Lester Cole (1904–1985)
“This morning I threw up at a board meeting. I was sure the cat was out of the bag, but no one seemed to think anything about it; apparently it’s quite common for people to throw up at board meetings.”
—Jane Wagner (b. 1935)