Advertising
Boston Whaler has, for many years, sawn boats in half to illustrate their durability, performance, smooth ride and "unsinkability". The original 1961 Life magazine ad pictured Dick Fisher sitting in a floating 13' Whaler with a crosscut saw halfway through the hull. After the cut was completed, Dick used the stern section to tow the bow section back to shore. Modern Whaler advertising uses a chain saw. Due to the foam core construction, the Whaler will remain afloat when sawed completely in half. Boston Whaler boats also remain afloat when completely swamped (full of water). Because of these attributes, Boston Whaler's trademarked sales line is "the unsinkable legend."
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Famous quotes containing the word advertising:
“The susceptibility of the average modern to pictorial suggestion enables advertising to exploit his lessened power of judgment.”
—Johan Huizinga (1872–1945)
“The growing of food and the growing of children are both vital to the family’s survival.... Who would dare make the judgment that holding your youngest baby on your lap is less important than weeding a few more yards in the maize field? Yet this is the judgment our society makes constantly. Production of autos, canned soup, advertising copy is important. Housework—cleaning, feeding, and caring—is unimportant.”
—Debbie Taylor (20th century)
“The same people who tell us that smoking doesn’t cause cancer are now telling us that advertising cigarettes doesn’t cause smoking.”
—Ellen Goodman (b. 1941)