Bosko and Looney Tunes
Schlesinger saw the Harman-Ising test film and signed the animators to produce cartoons at their studio for him to sell to Warner Bros. Bosko became the star vehicle for the studio's new Looney Tunes cartoon series. Bosko wore long pants and a derby hat, and he had a girlfriend named Honey and a dog named Bruno. He was also sometimes accompanied by an orphan cat named Wilbur and an often antagonistic goat, particularly in early cartoons.
Although Harman and Ising based Bosko's looks on Felix the Cat, Bosko got his personality from the blackface characters of the minstrel and vaudeville shows popular in the 1930s. In keeping with the stereotypes of the minstrel shows, Bosko is a natural at singing, dancing, and playing any instrument he encounters. In fact, Bosko has the ability to play virtually anything as an instrument, be it a wooden bridge-turned-xylophone or a Dachshund-turned-accordion. In early cartoons, Bosko (voiced by Carman Maxwell) even speaks in an exaggerated version of black speech (However, this was only in the first cartoon. All later cartoons would give him a falsetto voice). Despite the parallels between Bosko and the blackface performers, Ising in later years would deny that the character was ever supposed to be a black caricature, and rather claim he was supposed to be "an inkspot kind of thing."
From his first Looney Tunes outing, Sinkin' in the Bathtub, Bosko would star in 39 musical films (one of which was not released). His cartoons are notable for their generally weak plots and their abundance of music, singing, and dancing (though there were exceptions, such as Bosko the Doughboy, in 1931). These were the early days of sound cartoons, and audiences were enthralled simply to see characters talking and moving in step with the music. In terms of animation, the shorts are on-par with Disney's shorts of the same period. Harman and Ising were allowed production costs of up to $6000 per cartoon. During the same period, Disney was spending around $10,000 per cartoon. The smaller budgets forced Harman and Ising to recycle footage much more often than Disney did. In terms of music and sound recording, however, Harman and Ising had one up on Disney as the Warner Bros. provided access to a large musical library with all the popular tunes of the day, lavish orchestras (e.g. Abe Lyman) and sound recording equipment and staff free of charge whereas Disney had to pay for all this himself. Disney also had another handicap, he had no access to a music library and was forced to rely, for the most part, on public domain music. In addition, Harman and Ising did not have to worry over details concerning the distribution of their cartoons as the Warner Bros. handled all this.
Vaudeville was the major entertainment of the time, and the cartoons of the era are better understood when compared to it rather than to animation of later decades. Though they might seem boring and rudimentary by today's standards, Bosko's films were quite popular in their day and he rivaled Mickey Mouse in popularity in the early 1930s, although the Disney cartoons would eventually surge ahead in popularity on the basis of stronger plot and character development.
Read more about this topic: Bosko