Advantages
- We can introduce our product by using advertising
- Economies of scale in production and distribution
- Lower marketing costs
- Power and scope
- Consistency in brand image
- Ability to leverage good ideas quickly and efficiently
- Uniformity of marketing practices
- Helps to establish relationships outside of the “political arena”
- Helps to encourage ancillary industries to be set up to cater for the needs of the global player
- Benefits of eMarketing over traditional marketing
Read more about this topic: Borderless Selling
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—Richard Steele (1672–1729)
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—Ralph Waldo Emerson (1803–1882)