Advantages
- We can introduce our product by using advertising
- Economies of scale in production and distribution
- Lower marketing costs
- Power and scope
- Consistency in brand image
- Ability to leverage good ideas quickly and efficiently
- Uniformity of marketing practices
- Helps to establish relationships outside of the “political arena”
- Helps to encourage ancillary industries to be set up to cater for the needs of the global player
- Benefits of eMarketing over traditional marketing
Read more about this topic: Borderless Selling
Famous quotes containing the word advantages:
“... is it not clear that to give to such women as desire it and can devote themselves to literary and scientific pursuits all the advantages enjoyed by men of the same class will lessen essentially the number of thoughtless, idle, vain and frivolous women and thus secure the [sic] society the services of those who now hang as dead weight?”
—Sarah M. Grimke (1792–1873)
“No advantages in this world are pure and unmixed.”
—David Hume (1711–1776)
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—Leontine Young (20th century)