Boost Juice - History

History

The founder of Boost Juice Bars, Janine Allis, noticed the fad of the juice bar when on holiday in the United States. Along with her husband, Janine decided to bring the idea to Australia. In 2000, the first store opened in Adelaide. Two years later, it was reported that a new store was opening every four days and became the fastest growing franchise chain in the country.

In May 2006, Boost Juice Bars ceased operations in New Zealand after the franchiser (which operated all the New Zealand stores) was put into liquidation. The stores were sold to Tank Juice who are now operating them under the Tank brand.

In 2007, the founders of Millies Cookies, Richard O’Sullivan & Mario Budwig, signed an agreement with Boost Juice Bars to launch the brand in the United Kingdom. By the end of the year, the company had also expanded into Chile, Kuwait, Singapore and Indonesia and most recently Thailand.

In 2008, Nestlé launched a range of fruit smoothies in association with Boost Juice Bars, to operate alongside the company's expansion into the United Kingdom

In 2011 Boost Juice got into a franchise agreement for India with entrepreneurs Rivoli Sinha and Dev Agarwal, the directors of Joost Food Ventures Pvt. Ltd.