History
The founder of Boost Juice Bars, Janine Allis, noticed the fad of the juice bar when on holiday in the United States. Along with her husband, Janine decided to bring the idea to Australia. In 2000, the first store opened in Adelaide. Two years later, it was reported that a new store was opening every four days and became the fastest growing franchise chain in the country.
In May 2006, Boost Juice Bars ceased operations in New Zealand after the franchiser (which operated all the New Zealand stores) was put into liquidation. The stores were sold to Tank Juice who are now operating them under the Tank brand.
In 2007, the founders of Millies Cookies, Richard O’Sullivan & Mario Budwig, signed an agreement with Boost Juice Bars to launch the brand in the United Kingdom. By the end of the year, the company had also expanded into Chile, Kuwait, Singapore and Indonesia and most recently Thailand.
In 2008, Nestlé launched a range of fruit smoothies in association with Boost Juice Bars, to operate alongside the company's expansion into the United Kingdom
In 2011 Boost Juice got into a franchise agreement for India with entrepreneurs Rivoli Sinha and Dev Agarwal, the directors of Joost Food Ventures Pvt. Ltd.
Read more about this topic: Boost Juice
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“The custard is setting; meanwhile
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—John Ashbery (b. 1927)
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“I am ashamed to see what a shallow village tale our so-called History is. How many times must we say Rome, and Paris, and Constantinople! What does Rome know of rat and lizard? What are Olympiads and Consulates to these neighboring systems of being? Nay, what food or experience or succor have they for the Esquimaux seal-hunter, or the Kanaka in his canoe, for the fisherman, the stevedore, the porter?”
—Ralph Waldo Emerson (18031882)