History
The founder of Boost Juice Bars, Janine Allis, noticed the fad of the juice bar when on holiday in the United States. Along with her husband, Janine decided to bring the idea to Australia. In 2000, the first store opened in Adelaide. Two years later, it was reported that a new store was opening every four days and became the fastest growing franchise chain in the country.
In May 2006, Boost Juice Bars ceased operations in New Zealand after the franchiser (which operated all the New Zealand stores) was put into liquidation. The stores were sold to Tank Juice who are now operating them under the Tank brand.
In 2007, the founders of Millies Cookies, Richard O’Sullivan & Mario Budwig, signed an agreement with Boost Juice Bars to launch the brand in the United Kingdom. By the end of the year, the company had also expanded into Chile, Kuwait, Singapore and Indonesia and most recently Thailand.
In 2008, Nestlé launched a range of fruit smoothies in association with Boost Juice Bars, to operate alongside the company's expansion into the United Kingdom
In 2011 Boost Juice got into a franchise agreement for India with entrepreneurs Rivoli Sinha and Dev Agarwal, the directors of Joost Food Ventures Pvt. Ltd.
Read more about this topic: Boost Juice
Famous quotes containing the word history:
“What we call National-Socialism is the poisonous perversion of ideas which have a long history in German intellectual life.”
—Thomas Mann (1875–1955)
“If usually the “present age” is no very long time, still, at our pleasure, or in the service of some such unity of meaning as the history of civilization, or the study of geology, may suggest, we may conceive the present as extending over many centuries, or over a hundred thousand years.”
—Josiah Royce (1855–1916)
“We don’t know when our name came into being or how some distant ancestor acquired it. We don’t understand our name at all, we don’t know its history and yet we bear it with exalted fidelity, we merge with it, we like it, we are ridiculously proud of it as if we had thought it up ourselves in a moment of brilliant inspiration.”
—Milan Kundera (b. 1929)