Boo.com - Aftermath

Aftermath

The biggest loser among boo.com's investors was Omnia, a fund backed by members of Lebanon's wealthy Hariri family, which put nearly £20 million into the company.

Creditors, most of whom were advertising agencies, were owed around £12 million. Over 400 staff and contractors were made redundant in London and around the world, and many had not been paid for several months.

In a widely circulated article, Tristan Louis blamed the management of the company for its failure.

Fashionmall.com, which has been operating since 1994, bought the remains of Boo.com which included brand, Web address and advertising materials but this deal did not include any physical assets, software or distribution channels. The deal also included the Miss Boo character. Boo's main assets, its software and technology, were sold to Bright Station for $250,000. Boo.com had purchased this technology for $70 million. Bright Station is a British company run by Internet entrepreneur Dan Wagner.

Less than $2 million was earned by selling all Boo's remaining assets.

As late as 2003, stickers from their guerrilla marketing campaigns could still be seen in London, with the slogan "Fashion never dies!".

In 2005 CNET called Boo.com the sixth greatest dot-com flop.