Bono - Humanitarian Work

Humanitarian Work

Bono has become one of the world's best-known philanthropic performers and was named the most politically effective celebrity of all time by the National Journal. He has been dubbed, "the face of fusion philanthropy", both for his success enlisting powerful allies from a diverse spectrum of leaders in government, religious institutions, philanthropic organisations, popular media, and the business world, as well as for spearheading new organizational networks that bind global humanitarian relief with geopolitical activism and corporate commercial enterprise.

In a 1986 interview with Rolling Stone magazine, Bono explained that he was motivated to become involved in social and political causes by seeing one of the Secret Policeman's Ball benefit shows, staged by John Cleese and producer Martin Lewis for the human-rights organisation Amnesty International in 1979. "I saw 'The Secret Policeman’s Ball' and it became a part of me. It sowed a seed..." In 2001, Bono arranged for U2 to videotape a special live performance for that year's Amnesty benefit show.

Bono and U2 performed on Amnesty's Conspiracy Of Hope tour of the United States in 1986 alongside Sting. U2 also performed in the Band Aid and Live Aid projects, organised by Bob Geldof. In 1984, Bono sang on the Band Aid single "Do They Know it's Christmas?/Feed the World" (a role that was reprised on the 2004 Band Aid 20 single of the same name). Geldof and Bono later collaborated to organise the 2005 Live 8 project, where U2 also performed.

Since 1999, Bono has become increasingly involved in campaigning for third-world debt relief and raising awareness of the plight of Africa, including the AIDS pandemic. In the past decade Bono has met with several influential politicians, including former United States President George W. Bush and former Canadian Prime Minister Paul Martin. During a March 2002 visit to the White House, after President Bush unveiled a $5 billion aid package, he accompanied the President for a speech on the White House lawn where he stated, "This is an important first step, and a serious and impressive new level of commitment. ... This must happen urgently, because this is a crisis." In May of that year, Bono took US Treasury Secretary Paul H. O'Neill on a four-country tour of Africa. In contrast, in 2005, Bono spoke on CBC Radio, alleging then Prime Minister Martin was being slow about increasing Canada's foreign aid. He was a nominee for the Nobel Peace Prize in 2003, 2005, and 2006 for his philanthropy.

In 2004, he was awarded the Pablo Neruda International Presidential Medal of Honour from the Government of Chile. Time Magazine named Bono one of the "100 Most Influential People" in its May 2004 special issue, and again in the 2006 Time 100 special issue. In 2005, Time named Bono a Person of the Year along with Bill and Melinda Gates. Also in 2005, he received the Portuguese Order of Liberty for his humanitarian work. That year Bono was also among the first three recipients of the TED Prize, which grants each winner "A wish to change the world". Bono made three wishes, the first two related to the ONE campaign and the third that every hospital, health clinic and school in Ethiopia should be connected to the Internet. TED rejected the third wish as being a sub-optimal way for TED to help Africa and instead organised a TED conference in Arusha, Tanzania. Bono attended the conference, which was held in June 2007.

In 2007, Bono was named in the UK's New Years Honours List as an honorary Knight Commander of the Order of the British Empire. He was formally granted knighthood on 29 March 2007 in a ceremony at the residence of British Ambassador David Reddaway in Dublin, Ireland.

Bono also received the NAACP Image Award's Chairman's Award in 2007. On 24 May 2007, the National Constitution Center in Philadelphia announced that Bono would receive the Philadelphia Liberty Medal on 27 September 2007 for his work to end world poverty and hunger. On 28 September 2007, in accepting the Liberty Medal, Bono said, "When you are trapped by poverty, you are not free. When trade laws prevent you from selling the food you grew, you are not free, ... When you are a monk in Burma this very week, barred from entering a temple because of your gospel of peace ... well, then none of us are truly free." Bono donated the $100,000 prize to the organisation. Ngozi Okonjo-Iweala accepted the award for the Washington-based Debt AIDS Trade Africa.

In 2005 he recorded a version of Don't Give Up with Alicia Keys, with proceeds going to Keep a Child Alive.

On 15 December 2005, Paul Theroux published an op-ed in the New York Times called The Rock Star's Burden (cf. Kipling's The White Man's Burden) that criticised stars such as Bono, Brad Pitt, and Angelina Jolie, labelling them as "mythomaniacs, people who wish to convince the world of their worth." Theroux, who lived in Africa as a Peace Corps Volunteer, added that "the impression that Africa is fatally troubled and can be saved only by outside help—not to mention celebrities and charity concerts—is a destructive and misleading conceit." Elsewhere, Bono has been criticised, along with other celebrities, for " the legitimate voices of Africa and a global movement for justice into a grand orgy of narcissistic philanthropy".

On 3 April 2005, Bono paid a personal tribute to John Paul II and called him "a street fighter and a wily campaigner on behalf of the world's poor. We would never have gotten the debts of 23 countries completely cancelled without him." Bono spoke in advance of President Bush at the 54th Annual National Prayer Breakfast, held at the Hilton Washington Hotel on 2 February 2006. In a speech containing biblical references, Bono encouraged the care of the socially and economically depressed. His comments included a call for an extra one percent tithe of the United States' national budget. He brought his Christian views into harmony with other faiths by noting that Christian, Jewish, and Muslim writings all call for the care of the widow, orphan, and stranger. President Bush received praise from the singer-activist for the United States' increase in aid for the African continent. Bono continued by saying much work is left to be done to be a part of God's ongoing purposes.

The organisation DATA (Debt, AIDS, Trade, Africa) was established in 2002 by Bono and Bobby Shriver, along with activists from the Jubilee 2000 Drop the Debt Campaign. DATA aims to eradicate poverty and HIV/AIDS in Africa. DATA encourages Americans to contact senators and other legislators and elected officials to voice their opinions.

In early 2005, Bono, his wife Ali Hewson, and New York-based Irish fashion designer Rogan Gregory launched the socially conscious line EDUN in an attempt to shift the focus in Africa from aid to trade. EDUN's goal is to use factories in Africa, South America, and India that provide fair wages to workers and practice good business ethics to create a business model that will encourage investment in developing nations.

Bono was a special guest editor of the July 2007 issue of Vanity Fair magazine. The issue was named "The Africa Issue: Politics & Power" and featured an assortment of 20 different covers, with photographs by Annie Leibovitz of a number of prominent celebrities, political leaders, and philanthropists. Each one showcased in the issue for their contributions to the humanitarian relief in Africa.

In an article in Bloomberg Markets in March 2007, journalists Richard Tomlinson and Fergal O’Brien noted that Bono used his band's 2006 Vertigo world tour to promote his ONE Campaign while at the same time "U2 was racking up $389 million in gross ticket receipts, making Vertigo the second-most lucrative tour of all time, according to Billboard magazine. . . . Revenue from the Vertigo tour is funnelled through companies that are mostly registered in Ireland and structured to minimise taxes."

Further criticism came in November 2007, when Bono's various charity campaigns were targeted by Jobs Selasie, head of African Aid Action. Selasie claimed that these charities had increased corruption and dependency in Africa because they failed to work with African entrepreneurs and grassroots organisations, and as a result, Africa has become more dependent on international handouts. Bono responded to his critics in Times Online on 19 February 2006, calling them "cranks carping from the sidelines. A lot of them wouldn’t know what to do if they were on the field. They’re the party who will always be in opposition so they’ll never have to take responsibility for decisions because they know they’ll never be able to implement them."

In November 2007, Bono was honoured by NBC Nightly News as someone "making a difference" in the world. He and anchor Brian Williams had travelled to Africa in May 2007 to showcase the humanitarian crisis on the continent. On 11 December 2008, Bono was given the annual Man of Peace prize, awarded by several Nobel Peace Prize laureates in Paris, France.

Product Red is another initiative begun by Bono and Bobby Shriver to raise money for the Global Fund to Fight AIDS, Tuberculosis, and Malaria. Bobby Shriver has been announced as the CEO of Product Red, whilst Bono is currently an active public spokesperson for the brand. Product Red is a brand that is licensed to partner companies, such as American Express, Apple, Converse, Motorola, Microsoft, Dell, The Gap, and Giorgio Armani. Each company creates a product with the Product Red logo and a percentage of the profits from the sale of these labelled products will go to the Global Fund.