History
Created in 1822, in Ergué-Gabéric, near Quimper, Brittany; Jean-René Bolloré who obtained a medical doctorate in 1863 was Director of the paper manufacturers, ODET. Gwenn-Aël Bolloré was Vice-President of the Papeteries Bolloré from 1952 to 1974.
In late 2004 the Bolloré group began taking an interest in the advertising sector, and started building a stake in Havas, becoming its single largest share-holder. In a boardroom coup Alain de Pouzilhac was deposed as President and CEO on July 12, 2005. The Bolloré stake in Havas now stands at 26%, and the group has 3 seats on the Havas board as of June 2006. Vincent Bolloré is Havas' President.
Also in 2005, Bolloré expanded its media interests by launching the Direct 8 television station.
Towards the end of 2005, Bolloré began building a stake in the independent British media planning and buying group Aegis. As of 19 July 2006, this stake stands at 29%. Bolloré's attempts to obtain board representation have so far been repelled.
On June 6, 2006, Bolloré launched Direct Soir, a free newspaper.
On February 17, 2009, Bolloré held talks with Bolivian President Evo Morales about the use of its lithium reserves for electric vehicle batteries.
Bolloré manufactures the Bolloré Bluecar, a small electric car, initially produce to showcase the company's range of electric power cells. The Bluecar was introduced in December 2011 as part of the Autolib' carsharing service in Paris. Bluecar deliveries to retail customers began in March 2012.
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