Audience
Body in Balance describes itself as 'Europe's leading wellness and yoga channel'. The channel has 10 million viewers internationally, across 12 countries and 26 platforms.
In the UK and worldwide, a large proportion of the channel's audience are professionals with an enthusiasm for health and fitness. The channel estimates that in the UK alone there are 9 million professional women with an enthusiasm for fitness, and has announced its intention to further focus on this demographic for future expansion.
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“Popular art is normally decried as vulgar by the cultivated people of its time; then it loses favor with its original audience as a new generation grows up; then it begins to merge into the softer lighting of “quaint,” and cultivated people become interested in it, and finally it begins to take on the archaic dignity of the primitive.”
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