Audience
Body in Balance describes itself as 'Europe's leading wellness and yoga channel'. The channel has 10 million viewers internationally, across 12 countries and 26 platforms.
In the UK and worldwide, a large proportion of the channel's audience are professionals with an enthusiasm for health and fitness. The channel estimates that in the UK alone there are 9 million professional women with an enthusiasm for fitness, and has announced its intention to further focus on this demographic for future expansion.
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