Career Change
In 1984, Bob Anderson sold Runner's World to Robert Rodale of Rodale Press, who moved the editorial offices to Emmaus, Pennsylvania.
Anderson then began working with swimwear and fashion photographer, Steve Harvey. After teaming up with a swimwear fashion designer, Anderson founded Ujena Swimwear, and Swimwear Illustrated magazine. Anderson acts as CEO and his daughter, Lisa Anderson-Wall, has acted as president of the company for more than twelve years.
For more than 20 years, Anderson has produced "The Ujena Jam Talent Search Week" an event for swimwear models and photographers which has been expanded to include: Lifestyle Events, Fashion Photography, Casting, Workshops and Theme Parties. A golf, fishing and soccer tournament has been added.
Anderson has created a sister company Around Town Productions, which has produced four films, including the drama "What about Cuba!" He plans to produce more films.
Anderson remains dedicated to photography. His preference for many years was 35mm slide film because he loved the natural skin tones and color saturation the film provided, but he now shoots 100% digital. "I love to shoot in places like Cabo San Lucas. The light is perfect, the weather is awesome and the backdrops are great. All I need is a couple of days, four models and some great suits and I can shoot an entire catalog."
Anderson promotes health and wellness by sponsoring 5K races, and he recently started a weekly fitness column titled: Bikini Body Fitness by DeBarra Mayo
Bob Anderson has photographed over 500 models at more than 300 locations around the world. His mate, Catherine Cross, is the public relations director for Ujena and she is the director for Around Town Productions.He still runs 40 miles per week and participates in road races up to 10 miles. He has lived in Los Altos, California since 1969.
Read more about this topic: Bob Anderson (runner)
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