Marketing Partnerships
In 2008, Boarding for Breast Cancer announced that they were assembling a team of athletes to help spread breast cancer awareness among youth populations. Professional snowboarders and surfers on the team include Tara Dakides, Barrett Christy, Hana Beaman, and Holly Lyons. Also, companies including Betty Rides, DC Shoes and Spy Optic have all offered Boarding for Breast Cancer branded products with proceeds benefiting the organization, and information on breast cancer awareness included in the packaging.
Read more about this topic: Boarding For Breast Cancer