Film
Contributing to the E38's continued popularity was its appearance in several films such as Tomorrow Never Dies (750iL), Bumer "Бумер" (750iL), Enemy of the State (740iL), Invictus (740iL), Bad Santa (740iL), Fun with Dick and Jane (740iL), Showtime (740i), The Transporter (735i) which was a one off manual 750i badged as a 735i, "Live Free or Die Hard" which was a 2000 740i, and The Game (740iL). Even though it was the only featured car in the series to be replaced the following year, the E38 featured in the BMW Film Ambush which was released in fall 2001.
In the 18th James Bond feature film Tomorrow Never Dies, the sixteen E38 cars used during production were modified so they could be driven from the backseat. The car type is actually a BMW 740iL but they were re-badged as the 750iL. One survives today and can be seen at exhibition “TOP SECRET” at Museum Industriekultur, Nuremberg. Besides the 7 Series saloons, BMW also supplied a $14,000 R1200C motorcycle. BMW received the rights to use movie clips from the film in its multimillion-dollar campaign, and during the 1997 holiday season they offered a special promotion that included the R1200C with the purchase of the 750iL.
Read more about this topic: BMW 7 Series (E38)
Famous quotes containing the word film:
“Is America a land of God where saints abide for ever? Where golden fields spread fair and broad, where flows the crystal river? Certainly not flush with saints, and a good thing, too, for the saints sent buzzing into man’s ken now are but poor- mouthed ecclesiastical film stars and cliché-shouting publicity agents.
Their little knowledge bringing them nearer to their ignorance,
Ignorance bringing them nearer to death,
But nearness to death no nearer to God.”
—Sean O’Casey (1884–1964)
“Television does not dominate or insist, as movies do. It is not sensational, but taken for granted. Insistence would destroy it, for its message is so dire that it relies on being the background drone that counters silence. For most of us, it is something turned on and off as we would the light. It is a service, not a luxury or a thing of choice.”
—David Thomson, U.S. film historian. America in the Dark: The Impact of Hollywood Films on American Culture, ch. 8, William Morrow (1977)
“Film as dream, film as music. No art passes our conscience in the way film does, and goes directly to our feelings, deep down into the dark rooms of our souls.”
—Ingmar Bergman (b. 1918)