Film
Contributing to the E38's continued popularity was its appearance in several films such as Tomorrow Never Dies (750iL), Bumer "Бумер" (750iL), Enemy of the State (740iL), Invictus (740iL), Bad Santa (740iL), Fun with Dick and Jane (740iL), Showtime (740i), The Transporter (735i) which was a one off manual 750i badged as a 735i, "Live Free or Die Hard" which was a 2000 740i, and The Game (740iL). Even though it was the only featured car in the series to be replaced the following year, the E38 featured in the BMW Film Ambush which was released in fall 2001.
In the 18th James Bond feature film Tomorrow Never Dies, the sixteen E38 cars used during production were modified so they could be driven from the backseat. The car type is actually a BMW 740iL but they were re-badged as the 750iL. One survives today and can be seen at exhibition “TOP SECRET” at Museum Industriekultur, Nuremberg. Besides the 7 Series saloons, BMW also supplied a $14,000 R1200C motorcycle. BMW received the rights to use movie clips from the film in its multimillion-dollar campaign, and during the 1997 holiday season they offered a special promotion that included the R1200C with the purchase of the 750iL.
Read more about this topic: BMW 7 Series (E38)
Famous quotes containing the word film:
“This film is apparently meaningless, but if it has any meaning it is doubtless objectionable.”
—British Board Of Film Censors. Quoted in Halliwell’s Filmgoer’s Companion (1984)
“[Film noir] experiences periodic rebirth and rediscovery. Whenever we have any moment of deep societal rift or disruption in America, one of the ways we can express it is through the ideas and behavior in film noir.”
—John Briley (b. 1925)
“All the old supports going, gone, this man reaches out a hand to steady himself on a ledge of rough brick that is warm in the sun: his hand feeds him messages of solidity, but his mind messages of destruction, for this breathing substance, made of earth, will be a dance of atoms, he knows it, his intelligence tells him so: there will soon be war, he is in the middle of war, where he stands will be a waste, mounds of rubble, and this solid earthy substance will be a film of dust on ruins.”
—Doris Lessing (b. 1919)