Film
Contributing to the E38's continued popularity was its appearance in several films such as Tomorrow Never Dies (750iL), Bumer "Бумер" (750iL), Enemy of the State (740iL), Invictus (740iL), Bad Santa (740iL), Fun with Dick and Jane (740iL), Showtime (740i), The Transporter (735i) which was a one off manual 750i badged as a 735i, "Live Free or Die Hard" which was a 2000 740i, and The Game (740iL). Even though it was the only featured car in the series to be replaced the following year, the E38 featured in the BMW Film Ambush which was released in fall 2001.
In the 18th James Bond feature film Tomorrow Never Dies, the sixteen E38 cars used during production were modified so they could be driven from the backseat. The car type is actually a BMW 740iL but they were re-badged as the 750iL. One survives today and can be seen at exhibition “TOP SECRET” at Museum Industriekultur, Nuremberg. Besides the 7 Series saloons, BMW also supplied a $14,000 R1200C motorcycle. BMW received the rights to use movie clips from the film in its multimillion-dollar campaign, and during the 1997 holiday season they offered a special promotion that included the R1200C with the purchase of the 750iL.
Read more about this topic: BMW 7 Series (E38)
Famous quotes containing the word film:
“Perhaps our eyes are merely a blank film which is taken from us after our deaths to be developed elsewhere and screened as our life story in some infernal cinema or despatched as microfilm into the sidereal void.”
—Jean Baudrillard (b. 1929)
“The motion picture is like a picture of a lady in a half- piece bathing suit. If she wore a few more clothes, you might be intrigued. If she wore no clothes at all, you might be shocked. But the way it is, you are occupied with noticing that her knees are too bony and that her toenails are too large. The modern film tries too hard to be real. Its techniques of illusion are so perfect that it requires no contribution from the audience but a mouthful of popcorn.”
—Raymond Chandler (1888–1959)
“Film as dream, film as music. No art passes our conscience in the way film does, and goes directly to our feelings, deep down into the dark rooms of our souls.”
—Ingmar Bergman (b. 1918)