BMW 700 - Reception

Reception

The coupe and saloon versions of the 700 were shown at the 1959 Frankfurt Motor Show. After the show, BMW received 25,000 orders for 700s. Production of the BMW 700 Coupe began in August 1959, with the saloon version following in December.

The large number of orders was welcome news for BMW, which was in a financial crisis. In December 1959, shareholders blocked a proposal by BMW's supervisory board to merge BMW into Daimler-Benz. The subsequent heavy investment in BMW by Harald Quandt has been attributed in part to the success of the 700.

By April 1960, production of the 700 was at 155 cars per day. 188,211 BMW 700s were built in five years of production.

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