Bluetooth Advertising - Bluetooth Advertising Proximity Range

Bluetooth Advertising Proximity Range

Bluetooth advertising generally is a broadcast function. The average range of Bluetooth advertising in class 2 is 15 meters to 40 meters for most Bluetooth enabled mobile devices.

As with all wireless transmission, the range and accessibility to most Bluetooth advertising depends on the transmitter power class and the individual portage of the receiver equipment. However with advances in mobile devices technology, this distance for proper receiving is increasing to reach 250 meters or more in nowadays smart phones, tablet computers and other mobile devices.

The selectivity goes down with extension of range. Hence the transmission power raise as well as receiver sensitivity raise will reduce the contextual connection between actual location of receiver and contents of broadcast message.

There are several major types of Bluetooth advertising solutions. That are generally Bluetooth dongles as transmitter hardware in conjunction with mostly USB networked common server functions.

Embedded scheduling software serves transmission via dongles to enabled Bluetooth receivers. As Bluetooth reception modes require battery power, the distribution depends on the preparedness of the bearers of receiver units for receiving such transmission.

Read more about this topic:  Bluetooth Advertising

Famous quotes containing the words advertising, proximity and/or range:

    Life is beset by many annoyances, and those that stand out above all are the life- insurance and advertising agents.
    Alice Foote MacDougall (1867–1945)

    Reckoned physiologically, everything ugly weakens and afflicts man. It recalls decay, danger, impotence; he actually suffers a loss of energy in its presence. The effect of the ugly can be measured with a dynamometer. Whenever man feels in any way depressed, he senses the proximity of something “ugly.” His feeling of power, his will to power, his courage, his pride—they decline with the ugly, they increase with the beautiful.
    Friedrich Nietzsche (1844–1900)

    The more the specific feelings of being under obligation range themselves under a supreme principle of human dependence the clearer and more fertile will be the realization of the concept, indispensable to all true culture, of service; from the service of God down to the simple social relationship as between employer and employee.
    Johan Huizinga (1872–1945)