Marketing
In 2009 Bluebird Foods teamed up with The Rock radio station and rebranded ‘The Peoples Chip’ campaign from Australia’s radio presenter duo Hamish & Andy.
In Australia the chip flavour as voted for by listeners was Gravy, while in New Zealand the flavour selected was Marmite & Cheese – a flavour already produced by Walkers in the UK who have the same parent company as Bluebird Foods.
Currently the Slogan for the company is "Bluebird's the Word".
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