History
Originally part of Goodman Fielder, and then bought by Graham Hart's Burns Philp & Co, Bluebird Foods was purchased by snack-food and beverage giant PepsiCo for NZ$ 245m in July 2006. Prior to that, Burns Philp tried to sell Bluebird Foods to Nestle with the Uncle Toby sale. Nestle was not interested and bought only the Uncle Toby's business. In October 2005 Bluebird Foods acquired Krispa and Aztec from Hansells NZ making it one of the largest snack food manufacturers in New Zealand. May 2006 saw Nestle purchase the Uncle Tobys Brand for NZ$1.1 Billion. Bluebird Foods was able to use the Uncle Tobys brand until May 2007.
In later 2008, the company starting using foil to wrap most of their chips instead of the soft plastic material previously used. The soft plastic material is still however used for corn snacks such as Twisties, Burger Rings and Rashuns.
Read more about this topic: Bluebird Foods
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