Blue Bird Toffee is a brand of toffee, founded in Worcestershire, England, in 1898 by Harry Vincent.
Vincent had similar ideas to Cadbury and the Frys with regards to the workplace being a pleasant environment to work.
Vincent's toffee was originally called Harvino, but after watching Maeterlink's play 'The Blue Bird of Happiness' he renamed the product Blue Bird.
Bluebird Toffee left their West Midlands site in October 1998, and the company now trade in Hull as part of Needler's.
Needler's changes name after acquiring Blue Bird to become Needler Bluebird. In 2002 Needler Bluebird was purchased by Ashbury Confectionery and discontinued all lines previously made by Needler's and Blue Bird.
Ashbury donated the company's collection of historic Blue Bird packaging to the Black Country Living Museum.
Famous quotes containing the words blue and/or bird:
“Little Boy Blue,
Come blow your horn,”
—Mother Goose (fl. 17th–18th century. Little Boy Blue (l. 1–2)
“but as an Eagle
His cloudless thunderbolted on thir heads.
So vertue giv’n for lost,
Deprest, and overthrown, as seem’d,
Like that self-begott’n bird
In the Arabian woods embost,
That no second knows nor third,
And lay e’re while a Holocaust,
From out her ashie womb now teem’d
Revives, reflourishes, then vigorous most
When most unactive deem’d,
And though her body die, her fame survives,
A secular bird ages of lives.”
—John Milton (1608–1674)