Blue Bird Toffee is a brand of toffee, founded in Worcestershire, England, in 1898 by Harry Vincent.
Vincent had similar ideas to Cadbury and the Frys with regards to the workplace being a pleasant environment to work.
Vincent's toffee was originally called Harvino, but after watching Maeterlink's play 'The Blue Bird of Happiness' he renamed the product Blue Bird.
Bluebird Toffee left their West Midlands site in October 1998, and the company now trade in Hull as part of Needler's.
Needler's changes name after acquiring Blue Bird to become Needler Bluebird. In 2002 Needler Bluebird was purchased by Ashbury Confectionery and discontinued all lines previously made by Needler's and Blue Bird.
Ashbury donated the company's collection of historic Blue Bird packaging to the Black Country Living Museum.
Famous quotes containing the words blue and/or bird:
“Mozart has the classic purity of light and the blue ocean; Beethoven the romantic grandeur which belongs to the storms of air and sea, and while the soul of Mozart seems to dwell on the ethereal peaks of Olympus, that of Beethoven climbs shuddering the storm-beaten sides of a Sinai. Blessed be they both! Each represents a moment of the ideal life, each does us good. Our love is due to both.”
—Henri-Frédéric Amiel (1821–1881)
“All your lovely words are spoken.
Once the ivory box is broken,
Beats the golden bird no more.”
—Edna St. Vincent Millay (1892–1950)