Blue Bird Toffee is a brand of toffee, founded in Worcestershire, England, in 1898 by Harry Vincent.
Vincent had similar ideas to Cadbury and the Frys with regards to the workplace being a pleasant environment to work.
Vincent's toffee was originally called Harvino, but after watching Maeterlink's play 'The Blue Bird of Happiness' he renamed the product Blue Bird.
Bluebird Toffee left their West Midlands site in October 1998, and the company now trade in Hull as part of Needler's.
Needler's changes name after acquiring Blue Bird to become Needler Bluebird. In 2002 Needler Bluebird was purchased by Ashbury Confectionery and discontinued all lines previously made by Needler's and Blue Bird.
Ashbury donated the company's collection of historic Blue Bird packaging to the Black Country Living Museum.
Famous quotes containing the words blue and/or bird:
“But the lark is so brimful of gladness and love,
The green fields below him, the blue sky above,
That he sings, and he sings; and for ever sings he—
‘I love my Love, and my Love loves me!’”
—Samuel Taylor Coleridge (1772–1834)
“Curse not the king, no not in thy thought; and curse not the rich in thy bedchamber: for a bird of the air shall carry the voice, and that which hath wings shall tell the matter.”
—Bible: Hebrew Ecclesiastes 10:20.