United States Service
Bloomberg's US broadcasts are headed by Andrew Morse, who transferred from his previous position as senior producer for ABC News in 2011. His superior is Andy Lack, the CEO of Bloomberg Media Group.
Shortly after Bloomberg's launch, the now-defunct American Independent Network carried a simulcast of the channel at various times each weekday from 1995 to 1997. The network's morning pre-opening bell programming was also aired on the USA Network, simulcasted in a paid programming arrangement with the channel until 2004, when that network dropped the simulcast months before the NBC Universal merger was consummated, due to concerns USA would then air the coverage of a competitor to future sister network CNBC. The simulcast then moved to E! (which became NBCU-owned in January 2011 due to NBCU's purchase by Comcast), where it remained until its end in January 2009, when the network had expanded their reach on digital cable systems enough to negate the simulcast. In its time on E!, the 5-8am block was the most watched period for the network according to Nielsen Media Research.
Bloomberg Television's US network debuted a new graphics package in January 2009. This current scheme was first used on the network's now-defunct pre-market programme, Starting Bell, before the new graphics expanded to all of the network's programmes on February 17, 2009. Also on that date, Bloomberg US revamped its weekday programming lineup (see "Programs on Bloomberg" below).
Starting October 2009, Bloomberg Television debuted another new graphics package again.. In 2011, Bloomberg Television announced a strategic relationship with Gas Station TV (GSTV) to deliver personal finance and business news to more than 27 million viewers each month at GSTV pumps.
Bloomberg launched a high definition feed on May 9, 2011, with Time Warner Cable as its first provider.
The network also provides funding and studio facilities for the nightly PBS/WNET program Charlie Rose.
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