Promotion
"Blood on the Dance Floor" was the only track from Blood on the Dance Floor: History in the Mix to appear on the set list of the HIStory World Tour. The music video for "Blood on the Dance Floor" was directed by Jackson and Vincent Paterson. It premiered on Top of the Pops in the UK on March 28, 1997, several weeks ahead of its release as a single. The video opens with a thrown switchblade impaling a spray painted image. The impaled image is that of a blood dripping love heart with "SUSIE + ME" scrawled across it. Jackson and a group of dancers then enter a salsa dance hall and he begins to dance with a woman, "Susie", while shaking a piece of percussion. The singer then appears seated while the woman dances seductively above him on a table top.
Throughout the video, Jackson shows a sexual attraction towards the dancing woman—played by Sybil Azur. Jackson caresses her ankle, calf, knee and thigh, and at one stage looks up her dress. The woman is then seen opening a flick knife as the pair engage in a final courtship dance. The video closes in the same manner it began, with the switchblade impaling the spray painted image. The music video won the Brazilian TVZ Video Award: Best International Music Video of the Year. Interviewed on her experience during the video, Azur noted, "I was called in by Vincent Paterson for 'Blood on the Dance Floor'. It was to have a Latin feel, some sort of mambo. I arrived wearing a little salsa dress, fish nets, heels, and my hair was up in a kind of bun with a flower. I was 'camera ready'. I showed up with the whole outfit. It's not that producers can't see what they like, or the potential in somebody, but what I do helps them to see their vision more".
A "Refugee Camp Mix" of "Blood on the Dance Floor" appeared on Jackson's video collection, HIStory on Film, Volume II and Michael Jackson's Vision. The original song would later appear on the Number Ones DVD, which contained previously unreleased scenes. Furthermore, Paterson recorded an unreleased, alternate version of the music video, shot with an 8 mm camera. Writer David Noh, described it as, "grainy, overexposed, and sexy as shit". According to Paterson, "Michael loved it, but Sony hated it and refused to release it". The New York Times described the United States promotional effort for the Blood on the Dance Floor: HIStory in the Mix campaign as "subdued", creating "hardly a sound" and "perplexing to many people in the industry". Jackson's label Epic Records, refuted allegations they were not promoting the album sufficiently, saying, "We are completely behind the album ... Michael is certainly one of our superstars and is treated as such ... We just went into this one with our global hats on". The New York Times acknowledged that promotion was stronger internationally, where Jackson had more commercial force and popularity.
Read more about this topic: Blood On The Dance Floor (song)
Famous quotes containing the word promotion:
“I am asked if I would not be gratified if my friends would procure me promotion to a brigadier-generalship. My feeling is that I would rather be one of the good colonels than one of the poor generals. The colonel of a regiment has one of the most agreeable positions in the service, and one of the most useful. “A good colonel makes a good regiment,” is an axiom.”
—Rutherford Birchard Hayes (1822–1893)
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—Frank Pittman (20th century)