Identity
When the channel launched as UKTV People, the idents all featured people depicted from different angles set against a sceen split in four, before fading into the stacked UKTV People ident over a three striped red background. This same background also featured on promotions for the channel, both on the channel and across the network.
When the rebrand to Blighty occurred, a new logo was designed consisting of a brightly coloured Union Flag. This is seen on a large scale flying behind the scenes depicted in front. These scenes include many people and centre on a number of typically British themes: rain, with large wellies, business men with umbrellas and people camping; sun with beach scenes, and other summer activities; tea, with all methods of making tea celebrated alongside cakes and biscuitsl and multicultural, featuring foreign dances and Indian food and spices.
Read more about this topic: Blighty (TV Channel)
Famous quotes containing the word identity:
“No other group in America has so had their identity socialized out of existence as have black women.... When black people are talked about the focus tends to be on black men; and when women are talked about the focus tends to be on white women.”
—bell hooks (b. c. 1955)
“So long as the source of our identity is external—vested in how others judge our performance at work, or how others judge our children’s performance, or how much money we make—we will find ourselves hopelessly flawed, forever short of the ideal.”
—Melinda M. Marshall (20th century)