Music Videos
There are two music videos for "Bleeding Love". The first was directed by Melina Matsoukas and was filmed in Los Angeles. It is set in a mock apartment block and features six storylines about couples in different stages of relationships: "The video is extremely emotional and shows everything from first love and unbridled passion to heartbreak, loss and anger." Lewis stated that it is "real colourful, very funky, has lots of extras and I get to really perform." Melina explained her meaning of the video in an interview on MTV's Making the Video, saying that the water in the video is a metaphor for the tenants' love problems, as if the apartments are bleeding love. For the video, Lewis wore a £100,000 Dolce & Gabbana crystal-encrusted dress, which weighed 40 pounds (18 kg). The international version of the video was first posted to popular video sharing website YouTube on 17 October 2007.
Lewis filmed a second video in New York City for the US release of "Bleeding Love". The treatment for the video was written by Ryan Tedder, and centres on a storyline involving Lewis arguing with her boyfriend, played by model Nicholas Lemons. It was directed by Jessy Terrero. The video premiered in the United States on 29 January 2008 on Yahoo! Music, and was uploaded to YouTube on 30 January 2008. Its television debut was on 4 February 2008 on VH1 as part of their "You Oughta Know" campaign.
The international version of the music video was nominated for Best UK Video at the 2008 MTV Video Music Awards. The US version was number one on the VH1 Year End Top 40.
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