Reception
To prepare the audience for the special occasion of the televised premiere of the "Black or White" video, Epic records released the song (without the accompanying images) to radio stations just two days in advance. In a period of twenty-four hours, "Black or White", described by the record company as "a rock 'n' roll dance song about racial harmony", had been added to the playlists of 96 percent of 237 of the United States of America's top forty radio stations the first day of release.
"Black or White" entered the Billboard Hot 100 at number 35. A week later it shot up to number three and in its third week, December 7, 1991, it ascended to number one, making it the fastest chart topper since The Beatles' "Get Back" also won the Hot 100 in just three weeks in 1969. It closed the year at number one, and remained at the top of the singles chart into 1992 for a total of seven weeks, making Michael Jackson the first artist to have number one popular hits in the 1970s, 1980s and 1990s. In the UK, the single became the first single by an American to go into the singles chart at number one since 1960, when "It's Now or Never" by Elvis Presley did in the same manner. Around the world, "Black or White" hit number one in 19 countries, including the US, the UK, Canada, Mexico, Cuba, Zimbabwe, Australia, New Zealand, Austria, Belgium, Denmark, Finland, France, Israel, Italy, Norway, Spain, Sweden, Switzerland and the Eurochart Hot 100, number two in Germany and number three in Holland. The single was certified platinum in the US, selling over one million copies and became the second best selling single of the year.
Reviews of the song varied. Rolling Stone's Allan Light in his Dangerous review, compares the song unfavourably to "Beat It": "Neither this slow-burn solo nor the Stones-derived riff on 'Black or White' offers the catharsis of Eddie Van Halen's blazing break on 'Beat It'".
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