Birds Eye View - The 'First Weekenders Club'

The 'First Weekenders Club'

Birds Eye View seeks to promote films made by women through its First Weekenders Club, based on the premise that audiences, and therefore box office, from the opening weekend of a film's theatrical release has a huge impact on its future and on the future of the filmmaker. The First Weekenders Club therefore promotes the first weekend of new releases by women filmmakers. The campaign has received backing from key figures in the film industry including director Gurinder Chadha and Natasha Walter of the Guardian.