Production
Big Money Hustlas was inspired by the video Big Ballers. Insane Clown Posse and Twiztid had seen the movie and loved the video's low-budget comedy style. Using the ideas that he, Joseph Utsler, James Spaniolo, and Paul Methric created, Joseph Bruce wrote the entire script himself in one month. Island Records gave him $250,000 to produce the film.
Big Money Hustlas was shot in New York. Most of the stage crew disliked the movie and the cast. They went on strike twice, while only a few crew members continued to work. The movie was shot in two months, but went way over budget. Halfway through the movie, Bruce had to pay $100,000 of his own money to continue filming. Island never paid the crew for the last two weeks of work due to the film going so far over budget.
The movie features many friends of Insane Clown Posse. Mick Foley was brought in as his "Cactus Sac" persona that the duo has used in their Strangle-Mania videos. Robert Bruce, Joseph Bruce's brother, also appears in the movie in multiple personas which include The Preacher, Hack Benjamin, and an officer. Harland Williams appeared at the request of Joseph Bruce, who was grateful and impressed that Williams, who had appeared in major studio productions such as Half Baked and There's Something About Mary, would be willing to appear in a low-budget independent film like Big Money Hustlas. John G. Brennan and Kamal Ahmed of The Jerky Boys appeared separately, because they were unable to get along with each other during the filming.
In contrast with the members of the production who received the movie negatively, Bruce gave bonuses to some cast and crew, including Foley, Rudy Ray Moore, and Williams. Even though Jerry Only only appeared in a small cameo with his band The Misfits, he stuck around for the entire shoot. Jerry Only's son plays the altar boy in the opening scene.
In addition to playing Hack Benjamin, Jumpsteady also plays several background characters. Violent J also appeared in a gorilla costume as "Ape Boy"; Jamie Madrox recorded a dub for the character's voice. Although a production company was paid $8,000 to replace the original audio with the dub, they told the director that they were unable to do it, and a decision was made to instead keep the original audio track, with Violent J's voice.
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“Just as modern mass production requires the standardization of commodities, so the social process requires standardization of man, and this standardization is called equality.”
—Erich Fromm (1900–1980)
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—Albert Camus (1913–1960)
“The problem of culture is seldom grasped correctly. The goal of a culture is not the greatest possible happiness of a people, nor is it the unhindered development of all their talents; instead, culture shows itself in the correct proportion of these developments. Its aim points beyond earthly happiness: the production of great works is the aim of culture.”
—Friedrich Nietzsche (1844–1900)