Big Brother Australia 2008 - Reception

Reception

After the telecast of the season's third eviction show, critic Andrew Mercado summarised the 2008 series eviction shows, which he described as in previous seasons being a viewing highlight of the series, as having descended into "just a boring, hateful shemozzle, where Kyle insults everybody around him (housemates are psychos, the crew are work experience and the audience is a 'pack of pigs')." The 2008 season showed a marked downturn in ratings for the program. Both the Daily Show and the eviction shows rated significantly lower than previous seasons. Ratings for the first 2008 eviction were half those achieved by eviction shows during the program's peak. Academic Alan McKee singled-out the departure of previous host Gretel Killeen as having weakened the series. McKee judged that Killeen had successfully provided the show's "moral centre". Of the replacement hosts, McKee said that "Kyle and Jackie O just don't serve the same purpose. Jackie is quite limp and Kyle prides himself on just being wrong—he will always say the wrong, obnoxious thing and hurt people."

By the eviction show on 1 June 2008, the program's ratings were said to have "almost flatlined on Sunday night, dropping below 500,000 in the key demographic along the East Coast." Host Kyle Sandilands called in sick for this program and his co-hosting duties were handled by usual series announcer and narrator Mike Goldman. Sandilands missed his second eviction show the following week, 8 June 2008, after again calling in sick, with a severe chest infection. It was reported that hundreds of fans took to message boards calling for Mike Goldman, his stand-in for the 1 June and 8 June eviction episodes, to become a permanent eviction host. Some speculated Sandilands had already been sacked; others accused him of faking his illness. A spokeswoman for the series said Sandilands was expected to return for the following eviction show. Another commentator, Peter Craven, described the 2008 season as being increasingly gimmicky. The visit by Carson Kressley to make over the housemates was seen as an obvious gimmick; when Kressley made a second appearance in another makeover episode screened several days later, Craven felt that it looked forced.

The visit by hypnotist Peter Powers (Craven erroneously named Derren Brown as the hypnotist visitor) was described as being "riveting", but also as turning Big Brother into more a variety show. The choice of eccentric housemates and an appearance by Corey Worthington was seen as an attempt "to highlight the superficially weird" while the absence of Uplate and Uncut for 2008 was judged by Craven as being a mistake. Craven suggested the worst mistake of the season was replacing Gretel Killeen, whom Craven praised for being "formidable and charismatic" and skilled at her role, with new hosts. Craven judged Kyle Sandilands the more intelligent of the new hosts, but noted he gave no impression of having kept up with the show, as Killeen always did. Craven believed Sandilands to be "sensationally ill-suited to the format, which requires a warm embrace of the Big Brother ethos. By contrast, Jackie O, as the good cop was seen all vapid smiles and gooey attentiveness."

In a news report where the series was described as suffering a "ratings slump" and where the new hosts were said to have been unable to save the show, former host Killeen was quoted as saying she refused to watch the current season and refused to comment on its low ratings. "I haven't watched it because I don't want to be in the situation where I am not telling the truth and I know people will want to know my opinion of it and I think it is much better not to have seen it," Killeen said. "I don't think it's dignified for me to come back and say this should be done like this and this should be changed."