Big Brother Australia 2007 - Changes To The Format - Big Brother Starburst Golden Key

Big Brother Starburst Golden Key

On 29 January 2007, Network Ten, Endemol Southern Star, and Masterfoods announced "Australia's biggest ever integrated television promotion", the Big Brother Starburst Golden Key, which would allow a member of the public to enter the Big Brother House as a housemate. Unique alphanumeric codes were included in packs of Starburst, a confectionery manufactured by Masterfoods. One hundred codes gave the opportunity to audition for the BB season after it began. Of these people, one would become a housemate and be eligible to win the season and all prizes. The winner of this competition was selected during a special episode called "Golden Key". On Day 18, Nick Sady was announced the "Golden Key" winner and entered the Big Brother House.

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