Production
Big Brother 2009 was produced by Brighter Pictures, a division of Endemol. This series of the programme had been confirmed since 2006 as part of a £180 million contract between Endemol and Channel 4. Phil Edgar-Jones was the creative director of the series whilst Sharon Powers was the executive producer. Open auditions for the programme, which were confirmed during the final of Celebrity Big Brother 2009, began on 3 January 2009 in Edinburgh and ended on 7 February in Manchester. Internet auditioning via YouTube, which saw 2,600 apply, ended on 3 February 2009. Auditionees were subjected to three interviews with various producers, additional meetings with a psychologist and a psychiatrist and a final "talk of doom", in which they were warned about the negative impact that appearing on Big Brother could have on their lives. In the weeks preceding the series, the selected housemates were put into "hiding" with no access to the outside world. Housemates were offered aftercare from the production team for up to six months after they left the programme.
The programme's logo, the Big Brother Eye, is based on a black, purple and blue thumbprint and was released on 11 May. It is designed by Daniel Eatock. From 19 May, Channel 4 began uploading teaser clips to the official Big Brother UK YouTube channel; these were also aired during commercial breaks on Channel 4 and its related channels. The series is sponsored by Lucozade Energy and the promotional break bumpers were created by M&C Saatchi and are based upon a 'little brother versus big brother' scenario. The programme began on 4 June, with a 95 minute special programme which introduced the initial 16 participants, and was broadcast on Channel 4 and E4 over a period of 93 days, concluding with the final on 4 September.
Read more about this topic: Big Brother 2009 (UK)
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