Web Development 1994-1997
The first commercial success was the launch of the website for University Towne Center. This website was inaugurated in May 1995 by San Diego Mayor Susan Golding, who called it the "largest expansion in history for this major shopping center". On stage, Joan Embery who then hosted a popular TV show about animals was holding a parrot in her hands, which pressed the Enter key of a computer keyboard, and pulled the UTC home page for the first time on the web. This project won the 1995 Award for Best Overall Marketing Campaign for shopping centers of over 1 million square feet (90,000 m²) from the International Council of Shopping Centers (ICSC); Stacy Armstrong received the award for UTC.
Following ShopUTC.com were a number of noteworthy websites for Pearl Jam (rock band), Baker & McKenzie (law firm) and First Virtual Holdings (email-based secure online payment system). Bien Logic initial key staff were UCSD students and friends: Carlos Madrid, Uyen Nguyen, Marc Northover, Mike ZeMans, Tony Graham, musician/system administrator Trevor Henthorn, designers/programmers Teresa Shaw and Ruby Wong, and the unstoppable Bob Adams in business development. Later joined 4 savvy executives: Kevin McDermott (ops mgt), Charles Gillespie (PR & proposals), Jack Abbott (sales), Jeanric Meller (biz dev). Bien Logic established a well-defined 12-Step Process to design, produce and launch websites and interactive marketing campaigns; this process was at the core of its commercial success.
The firm continued to grow developing larger projects for Trizec-Hahn Company (shopping centers), San Diego Zoo, Sempra Energy (then called SDG&E), Lucent Technologies, Saturn Cars, CaliforniaMart, Procopio (large law firm), California Avocado Commission, Apparel News for MnM Publishing and many others.
As the company grew into the premier developer of websites in Southern California, other people joined, including Marlene Matheson (sales), Dana Todd and Joe Eibert (account executives), Lane Sharman (chief technology officer), Victor Spindler (creative director), Victoria Battison (public relations), Becky Savell (editorial management), Marc Koob (former CEO, Chicken of the Sea) and Adrian Stewart (COO), Troy Troxler (project mgt), and more.
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