Traffic Analysis Software 1996-97
Bien Logic developed and marketed two software applications that were among the first commercial-grade web traffic analyzers:
- SurfReport (programming started by Rick McGillis, then led by Michel Delory based on his graphics routines for MatchCoach),
- ProxyReport (developed mainly by Michel Delory).
Besides general web traffic reports, SurfReport in 1996 provided innovative and strategic marketing information, namely a list of keywords searched by web users in search engines that had led these users to visit the website where SurfReport was installed. At that time, major search engines were Netscape, Yahoo, Altavista, InfoSeek, and Excite, and none of them offered to buy keywords yet. In 1997, SurfReport was the first web traffic analyzer able to analyze over 1 Gigabyte of data in less than 1 hour. It was used by Netscape to analyze some of its log files, (which were among the largest at the time). Employees of Bien Logic contributed articles about standardization of web server log files and analysis of their content. Oracle marketed SurfReport for its network computing architecture. John Logan was sales manager of SurfReport and ProxyReport, with Bob Adams in business development.
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