Bien Logic - Company Sale: SiteLab and Netrics

Company Sale: SiteLab and Netrics

Bien Logic was sold at the end of 1997 to form SiteLab LLC and Netrics Inc. SiteLab is now a Top 50 Interactive Ad Agency, led by former Bien Logic employees: Marlene Matheson, Dana Todd (President of Board of SEMPO, 2005 & 2006), and Mike ZeMans. Netrics was a company providing high-end search software for enterprise databases. Netrics was acquired by TIBCO in 2010.

Frederic Bien took a breather in 1998 as Chief Scientist of High Technology Solutions, Inc. in San Diego, then incorporated a new company Belamo Corp., publisher of online dating website Flirt.com. Belamo was acquired by Playboy Enterprises in January 1999, spun out in June 1999, partially merged with Bigstar Entertainment in Nov 1999, then continued on its own a year later. Today Belamo publishes 10 online dating sites, including PlanetEarth.net, Flirt.net, Flirts.com, LiveLoveFlirt.com, LoveCentral.com, SkyBar.com, etc. Flirt.com was sold to Cupid LLC in 2010, while Belamo retained ownership of its "Flirt" trademarks. Frederic Bien is CEO of Ad Buying Network Inc. since 2006, and co-founded BLiNQ Media LLC and in Atlanta in 2008.

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