Bhaskar Menon - Dark Side of The Moon

Dark Side of The Moon

In 1973, Menon played the central role in leading the promotion and marketing of Pink Floyd's album The Dark Side of the Moon. He literally put the power of Capitol/EMI behind the band with a tremendous marketing, PR and advertising effort. The album which has been called "the most technically advanced recording of its time" was a unique blend of studio wizardry and outstanding musical innovation. Music critics hailed it as a blend of studio wizardry and fearless innovation. However, it was different than other albums of the time, and might have never achieved the success it enjoyed without Menon's support. He pushed for the songs, "Us and Them" and "Time" to be released as condensed singles for radio play. He had an uncanny ear for spotting musical talent and the skill to nurture it. Matching the work’s critical acclaim was its phenomenal commercial success. To date, The Dark Side of the Moon recording has spent 741 weeks on the USA-based Billboard 200 album chart, the longest duration of any album in history. It is also the fourth highest selling album globally of all time, selling more than forty million units. Menon was featured in the documentary, "The Making of The Dark Side of the Moon."

Menon’s contributions to the Dark Side of the Moon album’s success were recognized and when asked in an interview whether he was surprised at the results of his efforts he was quoted as saying, “I always believed that the record would be very, very successful. It was gratifying, but not surprising.”