Pre Launch
Before launching services officially, Airtel opened up their branch offices island wide and allowed customers to book their number beforehand. Forms were given at all branch offices and customers were given an option of choosing five numbers, out of which one number was given based on availability. This booking system started on January 5 and was expected to close on January 9 but all numbers had been booked by January 8, according to notices displayed on the doors of the branch offices.
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—Henry David Thoreau (1817–1862)