Bewitched - Production

Production

According to Harpies Bizarre, creator Sol Saks' inspirations for this series in which many similarities can be seen were the 1942 film I Married a Witch (from Thorne Smith's unfinished novel The Passionate Witch), and the John Van Druten Broadway play Bell, Book and Candle that was adapted into a 1958 movie.

Sol Saks, who received credit as the creator of the show, wrote the pilot of Bewitched, although he was not involved with the show after the pilot. Initially, Danny Arnold, who helped develop the style and tone of the series as well as some of the supporting characters who did not appear in the pilot, like Larry Tate and the Kravitzes, produced and headed writing of the series. Arnold, who wrote on McHale's Navy and other shows, thought of Bewitched essentially as a romantic comedy about a mixed marriage; his episodes kept the magic element to a minimum. One or two magical acts drove the plot, but Samantha often solved problems without magic. Many of the first season's episodes were allegorical, using supernatural situations as metaphors for the problems any young couple would face. Arnold stated that the two main themes of the series were the conflict between a powerful woman and a husband who cannot deal with that power, and the anger of a bride's mother at seeing her daughter marry beneath her. Though the show was a hit right from the beginning, finishing its first year as the number 2 show in the United States, ABC wanted more magic and more farcical plots, causing battles between Arnold and the network.

Arnold left the show after the first season, leaving producing duties to his friend Jerry Davis, who had already produced some of the first season's episodes (though Arnold was still supervising the writing). The second season was produced by Davis and with Bernard Slade as head writer, with mistaken identity and farce becoming a more prevalent element, but still included a number of more low-key episodes in which the magic element was not front and center.

With the third season and the switch to color, Davis left the show, and was replaced as producer by William Froug. Slade also left after the second season. According to William Froug's autobiography, William Asher (who had directed many episodes) wanted to take over as producer when Jerry Davis left, but the production company was not yet ready to approve the idea. Froug, a former producer of Gilligan's Island, was brought in as a compromise. By his own admission, Froug was not very familiar with Bewitched and found himself in the uncomfortable position of being the official producer even though Asher was making most of the creative decisions. After a year, Froug left the show, and Asher took over as full-time producer of the series for the rest of its run.

The first three seasons had aired Thursdays at 9:00, and the time was moved to 8:30 starting with the fourth season (1967-1968). During the sixth season (1969-1970), along with Darrin now being played by Dick Sargent, the show also saw a significant decline in ratings. Viewership continued to dwindle in the seventh season. The show used fewer recurring characters in later episodes, the Kravitzes, Darrin's parents, and Uncle Arthur not appearing in the final (eighth) season at all. Scripts from old episodes were also recycled more frequently, the final season having eight remade episodes. The last season began with ABC moving Bewitched's air time to Wednesdays at 8:00. The schedule change did not help ratings as the show was now pitted against CBS's popular The Carol Burnett Show. Filming for the season ended in December 1971, and in January 1972 the show was finally moved to Saturday night at 8:00, opposite television's number one show, All in the Family, and finished the year in 72nd place.