Reviews
The company rates spirits, wines and beers. It does not accept advertising from any company that submits their products for review. The judging ratings range from 96 to 100 for superlative to 80 and below for not recommended. Jerald O’Kennard, Director of the Beverage Testing Institute, said that 94 is an extremely good score, and unusually high. They use a tasting lab in Chicago. Testing methods minimize external factors and maximize the concentration of the panelist. Taste tests are practically the same time every weekday morning. All of the panelists are professional guest tasters who are retailers, restaurateurs, or prominent writers.
Read more about this topic: Beverage Testing Institute
Famous quotes containing the word reviews:
“When the reviews are bad I tell my staff that they can join me as I cry all the way to the bank.”
—Wladziu Valentino Liberace (1919–1987)
“I have been reporting club meetings for four years and I am tired of hearing reviews of the books I was brought up on. I am tired of amateur performances at occasions announced to be for purposes either of enjoyment or improvement. I am tired of suffering under the pretense of acquiring culture. I am tired of hearing the word “culture” used so wantonly. I am tired of essays that let no guilty author escape quotation.”
—Josephine Woodward, U.S. author. As quoted in Everyone Was Brave, ch. 3, by William L. O’Neill (1969)
“Why do I do this every Sunday? Even the book reviews seem to be the same as last week’s. Different books—same reviews.”
—John Osborne (1929–1994)