Music Video and Promotion
The music video was filmed at Hampton Court House School in London by the British director Sophie Muller in February 2008, and was released at the end of the same month. The video is inspired by fashion design, with Lewis performing in front of "unrelated photographic set-ups", and shows what goes on behind the scenes. In some parts of the video Lewis is shown with a horse.
Lewis first performed the song live on the television programme Dancing on Ice on 9 March 2008. Lewis also performed both sides of the single on BBC One's Sport Relief on 14 March 2008, Good Morning America on 4 April 2008, and on the Jimmy Kimmel Live! show along with "Bleeding Love". On 3 September 2008 Lewis performed the song on Live with Regis and Kelly, and on 1 October 2008 on the season finale of America's Got Talent. The song was featured in the 90210 episode "Lucky Strike", originally aired on 9 September 2008. On 24 November 2008, Lewis performed the song at the 2008 American Music Awards. In May 2010, the song was added to the setlist of her The Labyrinth tour, performed as the fourth song of the show. "Better in Time" was included on the tour's live album and Blu-ray The Labyrinth Tour Live from The O2, released on 29 November 2010. In 2011, Lewis performed a reggae version of the song at BBC Radio 1 segment Live Lounge, where she mashed up the single with "Man Down", a song by Rihanna. It is also one of thirty-eight songs included on the benefit album Songs for Japan, a compilation album released in response to the aftermath of the 2011 earthquake and tsunami in TÅhoku, Japan), released on 25 March 2011. "Better in Time" was used in the American television series Pretty Little Liars, for the second season finale "unmAsked", in the masquerade ball scene.
Read more about this topic: Better In Time
Famous quotes containing the words music, video and/or promotion:
“I’d rather you shot at tin cans in the back yard, but I know you’ll go after birds. Shoot all the bluejays you want, if you can hit ‘em, but remember it’s a sin to kill a mockingbird.... Mockingbirds don’t do one thing but make music for us to enjoy. They don’t eat up people’s gardens, don’t nest in corncribs, they don’t do one thing but sing their hearts out for us. That’s why it’s a sin to kill a mockingbird.”
—Harper Lee (b. 1926)
“These people figured video was the Lord’s preferred means of communicating, the screen itself a kind of perpetually burning bush. “He’s in the de-tails,” Sublett had said once. “You gotta watch for Him close.””
—William Gibson (b. 1948)
“I am asked if I would not be gratified if my friends would procure me promotion to a brigadier-generalship. My feeling is that I would rather be one of the good colonels than one of the poor generals. The colonel of a regiment has one of the most agreeable positions in the service, and one of the most useful. “A good colonel makes a good regiment,” is an axiom.”
—Rutherford Birchard Hayes (1822–1893)