Research and Work in Asia
Schmitt has been researching, consulting and lecturing in Asia since 1991. He has written case studies on Asian companies including Korean companies Samsung, Yuan-Kimberly, Seoul Philharmonic Orchestra; Mary Kay in Shanghai and various Chinese companies such as Jahwa Corporation, Shanghai Venus Software and Shanghai Petrochemical.
He has held the first marketing chair in China. He has had visiting appointments at HKUST and Hong Kong University, CEIBS in Shanghai, Yonsei University in Seoul (South Korea), and at Singapore Management University.
Schmitt has consulted for Asian companies such as Sony, Sunstar, ADK in Japan; Samsung, Lotte, Amore Pacific, Hanjin in South Korea, Wheelock in Hong Kong and Tata Industries in India.
In 2011, be became the inaugural Executive Director of ACI. ACI organizes the Asia Consumer Summit, together with the Financial Times.
Read more about this topic: Bernd Schmitt
Famous quotes containing the words research, work and/or asia:
“If politics is the art of the possible, research is surely the art of the soluble. Both are immensely practical-minded affairs.”
—Peter B. Medawar (1915–1987)
“Shopping seemed to take an entirely too important place in women’s lives. You never saw men milling around in men’s departments. They made quick work of it. I used to wonder if shopping was a form of escape for women who had no worthwhile interests.”
—Mary Barnett Gilson (1877–?)
“[N]o combination of dictator countries of Europe and Asia will halt us in the path we see ahead for ourselves and for democracy.... The people of the United States ... reject the doctrine of appeasement.”
—Franklin D. Roosevelt (1882–1945)