Research and Work in Asia
Schmitt has been researching, consulting and lecturing in Asia since 1991. He has written case studies on Asian companies including Korean companies Samsung, Yuan-Kimberly, Seoul Philharmonic Orchestra; Mary Kay in Shanghai and various Chinese companies such as Jahwa Corporation, Shanghai Venus Software and Shanghai Petrochemical.
He has held the first marketing chair in China. He has had visiting appointments at HKUST and Hong Kong University, CEIBS in Shanghai, Yonsei University in Seoul (South Korea), and at Singapore Management University.
Schmitt has consulted for Asian companies such as Sony, Sunstar, ADK in Japan; Samsung, Lotte, Amore Pacific, Hanjin in South Korea, Wheelock in Hong Kong and Tata Industries in India.
In 2011, be became the inaugural Executive Director of ACI. ACI organizes the Asia Consumer Summit, together with the Financial Times.
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