Bernard Loomis (July 4, 1923 - June 2, 2006) was an American toy developer and marketer who introduced to some of the world's most notable brands including "Chatty Cathy", "Barbie", "Hot Wheels", "Baby Alive", and "Strawberry Shortcake", but perhaps his biggest marketing success was bringing a then-unknown film property called Star Wars to the toy shelves.
Every toy company he worked for (Mattel, General Mills, and Hasbro) became "the world's largest toy company" during his tenures in each company.
He also coined the word "toyetic" in a conversation with Steven Spielberg about translating his Close Encounters of the Third Kind into figures.
Read more about Bernard Loomis: Early Years, The Mattel Years (1960 - 1970), The Kenner Years and Star Wars (1970 - 1984), Hasbro and Beyond (1984 - 2006)
Famous quotes containing the word bernard:
“Of all the anti-social vested interests the worst is the vested interest in ill-health.”
—George Bernard Shaw (1856–1950)