Franchise
Since the Berenstain Bears' creation, the characters have been widely licensed for a broad array of products. The franchise exploded in size in the 1980s, when King Features began aggressively promoting the Bears to marketers amidst a surge in popularity following a series of animated television specials. As of 1983, the Berenstain Bears had been licensed to approximately 40 companies for more than 150 types of products, with projected annual sales of $50 million.
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Famous quotes containing the word franchise:
“Many famous feet have trod
Sublunary paths, and famous hands have weighed
The strength they have against the strength they need;
And famous lips interrogated God
Concerning franchise in eternity....”
—Philip Larkin (19221986)
“To-day women constitute the only class of sane people excluded from the franchise ...”
—Mary Putnam Jacobi (18421906)
“...feminism differs from reform of any kind, even franchise reform. Feminists, I should say, are not reformers at all, but rather intellectual biologists and psychologists.”
—Rheta Childe Dorr (18661948)