Business War Games
Business War Games (2009) is both about the theory of, and a practical manual for, running simple, reality-based war games throughout a company, enabling managers at all levels to formulate better strategies. War games are simulations of competitive dynamics in a business’ given market with the goal of “pressure testing” product, market, or the whole business unit’s strategic plan. The book shows steps, and practical details, on how to decide whether war gaming is necessary, and which decisions to use it for. It also covers: how to prepare, run, and organize an inexpensive game, how to predict competitor moves with accuracy and little information, and why one does not need computers, consultants, or specialized software to conduct such games.
Read more about this topic: Benjamin Gilad, Publications and Awards
Famous quotes containing the words business, war and/or games:
“If you’re so helpless you can’t find the water you’ve no business in it.”
—Robert Tusker, and Michael Curtiz. Joanne Xavier (Fay Wray)
“We are constantly thinking of the great war ... which saved the Union ... but it was a war that did a great deal more than that. It created in this country what had never existed before—a national consciousness. It was not the salvation of the Union, it was the rebirth of the Union.”
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“Whatever games are played with us, we must play no games with ourselves, but deal in our privacy with the last honesty and truth.”
—Ralph Waldo Emerson (1803–1882)