Business War Games
Business War Games (2009) is both about the theory of, and a practical manual for, running simple, reality-based war games throughout a company, enabling managers at all levels to formulate better strategies. War games are simulations of competitive dynamics in a business’ given market with the goal of “pressure testing” product, market, or the whole business unit’s strategic plan. The book shows steps, and practical details, on how to decide whether war gaming is necessary, and which decisions to use it for. It also covers: how to prepare, run, and organize an inexpensive game, how to predict competitor moves with accuracy and little information, and why one does not need computers, consultants, or specialized software to conduct such games.
Read more about this topic: Benjamin Gilad, Publications and Awards
Famous quotes containing the words business, war and/or games:
“But it is a cold, lifeless business when you go to the shops to buy something, which does not represent your life and talent, but a goldsmith’s.”
—Ralph Waldo Emerson (1803–1882)
“This is a war universe. War all the time. That is its nature. There may be other universes based on all sorts of other principles, but ours seems to be based on war and games.”
—William Burroughs (b. 1914)
“In the past, it seemed to make sense for a sportswriter on sabbatical from the playpen to attend the quadrennial hawgkilling when Presidential candidates are chosen, to observe and report upon politicians at play. After all, national conventions are games of a sort, and sports offers few spectacles richer in low comedy.”
—Walter Wellesley (Red)