Business War Games
Business War Games (2009) is both about the theory of, and a practical manual for, running simple, reality-based war games throughout a company, enabling managers at all levels to formulate better strategies. War games are simulations of competitive dynamics in a business’ given market with the goal of “pressure testing” product, market, or the whole business unit’s strategic plan. The book shows steps, and practical details, on how to decide whether war gaming is necessary, and which decisions to use it for. It also covers: how to prepare, run, and organize an inexpensive game, how to predict competitor moves with accuracy and little information, and why one does not need computers, consultants, or specialized software to conduct such games.
Read more about this topic: Benjamin Gilad, Publications and Awards
Famous quotes containing the words business, war and/or games:
“But it is a cold, lifeless business when you go to the shops to buy something, which does not represent your life and talent, but a goldsmith’s.”
—Ralph Waldo Emerson (1803–1882)
“I can not believe that war is the best solution. No one won the last war, and no one will win the next war.”
—Eleanor Roosevelt (1884–1962)
“As long as lightly all their livelong sessions,
Like a yardful of schoolboys out at recess
Before their plays and games were organized,
They yelling mix tag, hide-and-seek, hopscotch,
And leapfrog in each other’s way all’s well.”
—Robert Frost (1874–1963)