History
Bella Sara was started in Denmark by Gitte Odder Brændgaard, who intended to create an alternative to other popular trading card games, such as Pokémon and Magic: The Gathering, that would be more suited to girls and lack the element of competition present in the other games. After the game proved successful in Scandinavia, the cards were released on a trial run to United States consumers in Seattle and San Diego at the end of 2006. Sales during that trial run were high enough to convince retailers to take the cards national in March 2007 by Hidden City Entertainment. Since then the cards have continued to grow in popularity with children.
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“In history the great moment is, when the savage is just ceasing to be a savage, with all his hairy Pelasgic strength directed on his opening sense of beauty;—and you have Pericles and Phidias,—and not yet passed over into the Corinthian civility. Everything good in nature and in the world is in that moment of transition, when the swarthy juices still flow plentifully from nature, but their astrigency or acridity is got out by ethics and humanity.”
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—Henry David Thoreau (1817–1862)