History
Bella Sara was started in Denmark by Gitte Odder Brændgaard, who intended to create an alternative to other popular trading card games, such as Pokémon and Magic: The Gathering, that would be more suited to girls and lack the element of competition present in the other games. After the game proved successful in Scandinavia, the cards were released on a trial run to United States consumers in Seattle and San Diego at the end of 2006. Sales during that trial run were high enough to convince retailers to take the cards national in March 2007 by Hidden City Entertainment. Since then the cards have continued to grow in popularity with children.
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