Variants, and Weight System
Bell Centennial's weight system differs from other faces in that weights are named for their specific uses in AT&T's telephone directories. The lightest weight, used for addresses is called Bell Centennial Address; a slightly heavier book weight is called Bell Centennial Caption; a demi weight, used for the entry name and telephone number, is called Bell Centennial Name and Number. A heavier bold weight, drawn as large and small capitals without a true lowercase, is called Bell Centennial Bold Listing. This nomenclature, while simplifying telephone book setting, perplexed some new users once the typeface family was released for general use by the Linotype foundry.
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“Never expect any recognition here—the system prohibits it. The cross is not affixed to the genius, no, the genius is affixed to the cross.”
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