Beetle Bailey - Licensing

Licensing

• Over the years, Beetle Bailey characters have been licensed for dolls, T-shirts, salt and pepper shakers, toys, telephones, music boxes, handpuppets, coffee mugs, cookie jars, neckties, lunchboxes, paperback books, games, bobblehead nodders, banks, lapel pins and greeting cards. The Multiple Plastics Corporation manufactured a 1964 Camp Swampy playset, a tie-in with the cartoon TV show, with character figures accompanying the usual MPC toy GIs and military vehicles.

• In 2000, Dark Horse Comics issued two collectible figures of Beetle and Sarge as part of their line of Classic Comic Characters—statues No. 11 and 12, respectively. In honor of the strip's 50th anniversary, DHC also produced a boxed, PVC figure set of seven Beetle Bailey characters; (Beetle, Sarge, Gen. Halftrack, Miss Buxley, Otto, Lt. Flap and Cookie.)

• BCI Eclipse has released 20 episodes of Beetle Bailey as part of Animated All Stars, a 2-DVD set (BCI 46952). Rhino Home Video also released a DVD containing 10 episodes, along with a couple of Hagar the Horrible and Betty Boop cartoons. In 2007, Beetle Bailey: The Complete Collection was released to DVD, containing all 50 shorts grouped randomly into 13 episodes, plus a previously un-aired 1989 TV special.