Beer in Canada - Popularity

Popularity

Beer is the most popular alcoholic beverage in Canada, in terms of both volume and dollar value. In 2009 beer claimed 46% of the dollar value of alcoholic beverages sold in Canada. This compares to 29% for wine. Statistics Canada figures show that liquor sales in Canada amounted to $19.4 billion worth of alcoholic beverages, up 3.3 per cent from the year before. Beer sales totalled $8.8 billion, wine $5.7 billion and spirits $4.9 billion. 2.3 billion litres of beer were sold in 2009, a 0.9 per cent increase from the previous year. Per-capita beer sales have dropped 28 per cent from their peak of 115.2 litres in 1976 to 83.5 litres in 2009. By volume, imported beer has more than doubled its market share in the last decade. In 2009, imported beer had captured 13% of the beer market in Canada, up from six per cent in 1999. The top selling style of beer in Canada, by far, is the pale lager.

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